AI Is Now a Promotion Metric. Here’s What That Means for Irish Businesses.
AI is no longer a future skill. With global firms linking promotions to AI usage, workplace expectations are shifting fast. What does this mean for Irish SMEs, and how should businesses prepare?
This Time Next Year: What Business Communication Will Actually Look Like in 2027
Most businesses are still chasing attention.
Over the next 12 months, the real winners will focus on clarity.
This forward-looking piece explores how AI, video, and consistency will quietly reshape business communication by 2027. Some predictions are already backed by research. Others will challenge comfortable assumptions. All of them point to one truth. The businesses that stop repeating themselves will scale faster than those that keep explaining.
Why So Many Switch Off When They Hear “AI”
The problem with AI in business isn’t the technology. It’s the language around it. Here’s why people tune out and what actually gets them listening.

