Why Clear Video Beats Written Text …….And Why Clarity Is What Really Keeps Attention

People don’t skim videos the way they skim text. When information is delivered clearly through visuals, voice, and structure, it’s easier to understand, remember, and act on. This post breaks down why video keeps attention better than written text — and why clarity, pacing, and design matter just as much as the medium itself. Backed by cognitive research and explained through the lens of what we do at Tech Media Éire, here’s how clear video turns information into impact.