This Time Next Year: What Business Communication Will Actually Look Like in 2027
Most businesses are still chasing attention.
Over the next 12 months, the real winners will focus on clarity.
This forward-looking piece explores how AI, video, and consistency will quietly reshape business communication by 2027. Some predictions are already backed by research. Others will challenge comfortable assumptions. All of them point to one truth. The businesses that stop repeating themselves will scale faster than those that keep explaining.
Why So Many Switch Off When They Hear “AI”
The problem with AI in business isn’t the technology. It’s the language around it. Here’s why people tune out and what actually gets them listening.
Why AI-Avatar Videos Are Becoming the New Standard for Business Communication
Teams lose countless hours repeating the same instructions — onboarding steps, safety reminders, “before you arrive” details. After seeing this problem across multiple industries, I built Ireland’s first AI-avatar studio to help businesses deliver clear, consistent communication every time. In this post, I share how AI-avatar videos reduce errors, streamline training, and give teams back the time they’ve been wasting for years.
Why Clear On-boarding Saves Companies Money
Most businesses underestimate how expensive poor onboarding can be. This post shows how clear, well-designed onboarding (especially via AI-powered training) can speed up ramp-up, reduce errors, and save real money.